Copywriting is an art that requires creativity, imagination, and writing skills. However, copywriters today have to be more tech-savvy as well. In today’s digital age, copywriting must be optimized for search engines in order to be seen by a wider audience. That’s where SEO for copywriters comes in.
In this blog post, we’ll explore what SEO is and why it’s important for copywriters to understand it.
What is SEO?
SEO (search engine optimization) is the process of optimizing a website or a piece of content so that it ranks higher in search engines like Google, Bing, or Yahoo. The higher a website or a piece of content ranks, the more likely people are to find it, which means more buyers and success for a business.
Whenever a user looks something up on a search engine like Google, Google returns a list of websites that match that search term. Businesses want their website to appear at the top of those results to attract more clicks and visitors. The process of SEO involves many different factors that impact a website’s ranking, and copywriters can play a crucial role in helping businesses rank well for SEO.
As a copywriter, SEO is crucial because it can help you write content that is not only engaging and informative, but also search engine-friendly. By knowing SEO, you can create content that will rank higher in search engines and attract more traffic to a client’s website.
3 Ways That Knowing SEO Helps Copywriters
1. Helps You Stand Out as a Writer
Copywriters who know SEO can set themselves apart from the competition and get more opportunities. The average writer doesn’t necessarily know how to write for SEO, so in a market with thousands of writers, knowing SEO immediately makes you more valuable to brands looking for content that will help them rank higher on search engines like Google.
2. Leads to More Premium Copywriter Rates
Additionally, copywriters who know SEO can earn more premium rates and scale their business faster. By understanding content strategies such as SEO, copywriters add value to businesses and can therefore earn higher-value rates.
3. Increases Confidence as a Business Owner
Lastly, knowing SEO can help copywriters feel more confident when working with businesses. Knowing SEO gives writers more of a business strategy lens that can help brands achieve their goals. This can lead to stronger partnerships and more successful projects.
How to Learn SEO for Copywriters
The reasons above are why I teach SEO in my copywriter course!
Watch this video for a breakdown of what SEO means, how SEO helps businesses grow, and how knowing how to write for SEO helps you as a writer command more premium rates, differentiate yourself, book more clients, and feel more confident in the value you provide.
For more resources to support you in your content and copywriting business:
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