One of my goals in the online copywriter course I teach is to show women how to earn (and JUSTIFY) higher rates so they make more money for every hour spent working. But in order to charge higher rates, you need a portfolio that shows how qualified you are. Here are three tips to create a copywriter portfolio that earns you higher rates and books you solid.
3 Top Copywriter Portfolio Tips
1. Include a Variety of Work Samples
Aim to include a MIX of formats—blog posts, social media, emails, and more. This shows that you are versed in all kinds of copywriting, which can widen your opportunities. It also gives employers more ideas about all the things you can help them with—and more projects means more revenue! That’s why, in this copywriter program, you learn to write all of these types of content, receive templates for each of them, and build a portfolio week-by-week!
2. Highlight Results
When possible, add a paragraph next to your copywriting samples describing not just what YOU created—but what RESULTS your content created.
For example, did your blog post generate 5,000 pageviews? Did your social media post receive 100 comments? Were you intentional about what kind of call-to-action you featured? The more you show how your work directly grows a business, the more that businesses will understand your value and pay you accordingly.
3. Give a Little Love to Design
I know, I know—you’re a copywriter so why should DESIGN matter? The truth is, even if your copywriting speaks for itself, the way your portfolio is formatted can influence whether companies perceive your work as high-quality.
You can use a portfolio website to take care of some of the heavy lifting, or if your portfolio is in PDF form, apply design principles like whitespace and consistency in fonts, sizing, and colors. Make sure to give it a good edit before finalizing!
In Bright Life Biz, I share a portfolio template that saves you a ton of time formatting AND makes your work samples SHINE to take all the guesswork (and time) out of it.
Try these copywriter portfolio tips and you’ll be on your way to a portfolio that not only shows what you can do in one professional representation—but WHY businesses should line up to work with you.
Ready for Your Biggest, Brightest Life?
Get my book here! It’s called Your Bright Life: Get Clear on What You Want, Overcome Self-Doubt, and Bring Your Dreams to Life.
Sign up for a free training: 5 steps to build a 6-figure copywriting business (even if you’ve never written professionally before)! I’ll break down what I learned in 15 years in the industry, a journalism degree, and being inside global brands mentoring writers AND on the outside as a writer getting clients and building a business… so YOU can create more freedom and fulfillment as your own boss, too!