If you’ve ever Googled work-from-home jobs and wondered, “What does a copywriter do?” In this article, you’ll go behind the scenes to see what a typical day-in-the-life looks like for copywriters, the types of projects they work on, and whether or not this is something you would enjoy as an online business!
I share what I’ve learned in scaling a copywriting agency to multi 6-figures AND having been on the inside of Corporate America as a copywriter and content strategist.
P.S. Prefer to watch instead? Tap below for the video What Does a Copywriter do? A Day in the Life.
Or listen to Episode 108 of the Bright Life Podcast: What Do Copywriters Do? A Day in the Life.
What a Copywriter Does: What a Day Looks Like
Ever wondered what a copywriter does? While every day is different, below are a few key components a copywriter typically encounters day to day.
No surprise here: most days involve writing! Depending on the kind of work you do, you could write social media posts, blog posts, email newsletters, or web copy. (It’s up to you as the business owner to decide which kinds of clients and industries you love!)
Many people coming from corporate careers report that it’s rewarding to finally work with the kinds of businesses they’re passionate about—from local coffee shops to favorite health brands or non-profit organizations. By writing for them, you help them communicate their message via words, grow their business, and help people find the products or services that will improve their lives.
Editing Your Work
After finishing your first drafts and taking a break for an iced coffee, a walk around the neighborhood, or a midday workout class, it’s time to come back and fine-tune your content. It’s always helpful to revisit your work with fresh eyes, making sure things sound polished and professional. (P.S. Want help in doing so? Check out this free copywriter training.)
Calls with Clients
One of the benefits of building a copywriting business is that you can design your days as you wish. You can fill your days with collaborative calls or have rarely any calls at all. But once in a while, you’ll usually want to jump on calls with your clients to discuss upcoming projects or hear more about their vision.
Managing the Business Side
As a business owner, you also get the fun of managing the business side. This could include creating invoices or keeping track of project timelines. There are a variety of free tools that make time management and project organization super simple. (Read more about my favorite free copywriter tools.) Using these tools can help streamline operations, giving you more time to focus on writing (and earning income)!
Especially in the beginning of your business, you may spend some time acquiring new copywriting clients and building your client base. There are a variety of ways to do this, from networking to freelance websites, referrals, and more. I teach a new way each week in my online copywriting course, Bright Life Biz. The good news is that, once you book full with recurring work, you can spend much less time marketing the rest of your business.
To summarize, your day as a writer looks like a mix of writing, editing, brainstorming, messaging clients, and managing the business. Because you can work on the hours you choose, from the location you choose, you can squeeze in appointments, workout classes, errands, or time with your family. As the business owner, it’s up to you and how you want to design your business and life. Project by project, your writing will connect brands with the people who need them, while making a solid income for you and those you love.
Ready for Your Biggest, Brightest Life?
Get my book here! It’s called Your Bright Life: Get Clear on What You Want, Overcome Self-Doubt, and Bring Your Dreams to Life.
Sign up for a free training: 5 steps to build a 6-figure copywriting business (even if you’ve never written professionally before)! I’ll break down what I learned in 15 years in the industry, a journalism degree, and being inside global brands mentoring writers AND on the outside as a writer getting clients and building a business… so YOU can create more freedom and fulfillment as your own boss, too!