What is Copywriting?

If you’ve ever considered copywriting as a way to make a living as your own boss with location and schedule freedom, watch this video to learn what copywriting is, what kinds of projects copywriters work on, what copywriters do during the day, and why businesses hire copywriters!

Prefer to read instead? Keep scrolling to find out ALL about copywriting as a business!

What is Content / Copy?

Content (a.k.a copy) is when businesses share their message through words. Examples include blog posts, social media, advertisements, websites, and email newsletters! Businesses hire writers to help them write this content / copy because there is so much to write to keep up these days!

While you may have heard of some people talk about content like TikToks, with content writing, we’re specifically talking about content you WRITE for businesses behind the scenes (so no having to show your face online!).

What is Copywriting?

Copywriting is the act of writing content for businesses, like social media posts, email newsletters, and blog posts! The best part is, you can write for any industry that you have experience in or are passionate about. I’ve helped nurses earn their first $5,000 writing for healthcare brands, marketers create more schedule flexibility, and coaches supplement their income writing about their area of expertise while helping even more people with articles reaching 15 million readers.

Copywriting Examples

Have you ever Googled things like parenting tips, best local restaurants, or how to choose the right doctor? For every one of those searches, you’ve probably been led to blog posts online. Once you learn to write for businesses, you can earn $250 to $500 writing one of those blog posts!

Let’s say a local animal shelter wants to promote itself online. You could earn a few hundred dollars writing a blog post (or even a set of social media posts) about its upcoming events, advice for taking care of animals, or its latest adopted pets. Not only do you make good money for yourself and your family, but you make a difference doing so!

What is the Day in the Life of a Copywriter?

While every day is a little different, generally you will spend your time… writing! Once you connect with a business that needs your help writing, the business gives you any essential details (like title, length, deadline, etc.). Then you write on your own time. You may have a call here and there to touch base or ask follow-up questions, but it’s up to you and how you set up your business. (P.S. you learn EVERY STEP—how to connect with clients, write, edit, research, and build a business in my program Bright Life Biz!)

How Much Can You Make as a Copywriter?

I built my copywriting business charging $50 to $100/hour (that’s $100,000 to $200,000 per year) which is what I teach my students. (There are many writers charging less, but with the right positioning, brands happily pay more for your added value!)
What does it take to earn these rates? Partly knowing content strategy, which offers more value to businesses. (Plus, makes you stand out you so you book clients more quickly.) Partly knowing how to position yourself in the best light. And partly having writing samples that sell your expertise. That’s why I teach my students ALL of these pieces, provide scripts and templates for everything, and give feedback so they can earn $50 or more from the start (which is a 6-figure year BEFORE you even raise your rates)!

What if I Don’t Have Experience Writing Professionally?

No problem. I’ve trained writers for years inside corporate America, at my own copywriting agency, and in my mentorship programs. You’re correct that it will take more than a few Google articles to get the hang of things… but with the right process, mentorship, and personalized feedback (like you receive in my programs) you can absolutely learn everything you need to know. I’ve trained brand-new writers who began earning $125/hour (that’s $250,000 per year) and writing for websites with 15 million readers per month! They’re making a difference AND more resources than their 9 to 5 as their own boss.

What other questions do you have about copywriting? Let me know in the comments!

Ready for Your Biggest, Brightest Life?

Get my book here! It’s called Your Bright Life: Get Clear on What You Want, Overcome Self-Doubt, and Bring Your Dreams to Life.

Sign up for a free training: 5 steps to build a 6-figure copywriting business (even if you’ve never written professionally before)! I’ll break down what I learned in 15 years in the industry, a journalism degree, and being inside global brands mentoring writers AND on the outside as a writer getting clients and building a business… so YOU can create more freedom and fulfillment as your own boss, too!

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