Bright Life Blog

Nyakio Grieco is a beauty entrepreneur and advocate for inclusive, clean beauty brands that suit all skin types, tones and needs. She has launched multiple successful brands including her award-winning brand nyakio™ based on her family’s Kenyan beauty secrets; her inclusive beauty e-commerce destination Thirteen Lune; and Relevant: Your Skin Seen, a clean, science-led skincare brand that works for all skin tones […]

If you’re considering a career in freelance writing, or are just starting out in the world of content writing, you may be wondering, “What is brand voice?” Understanding the concept of brand voice is essential to your success, but it’s probably easier than you think. You likely already adapt your voice slightly between friends vs. […]

If you want to get freelance writing jobs without using LinkedIn, watch this video for three simple strategies! I know it can be daunting to use LinkedIn if you’re currently employed by another company or building a copywriting business on the side. Fortunately, it’s not essential to use LinkedIn (or social media at all) to […]

Why is it that sometimes you get what looks good on paper… but it doesn’t FEEL as good in your life? Could your ultimate career, business, relationship, or dream be here now and you don’t even know it? The following discusses answers to these questions, helping you get clear on the ESSENCE of what you […]

In this copywriter testimonial video, meet Stephanie! Stephanie actually has a degree in English, but that didn’t stop her from building her skills (and business) in Bright Life Biz. She joined the online copywriter course to learn how to begin securing her first clients, growing her business, and expanding into content strategies like search engine […]

One of my goals in the online copywriter course I teach is to show women how to earn (and JUSTIFY) higher rates so they make more money for every hour spent working. But in order to charge higher rates, you need a portfolio that shows how qualified you are. Here are three tips to create […]

One of the perks of being your own boss is that you are in total control of your rates, including how you price them and when you increase them… but you may be wondering how to approach this in an authentic way feels good to both you and your clients. Watch this video on raising […]

If you’re a new writer looking to build a copywriting business or side hustle, keep reading to learn one important trait to feature with prospective clients. After hiring new writers inside my own copywriting business and for global brands inside Corporate America, I can honestly tell you that I would pay *more* for new writers […]

So you’ve gotten up the nerve to start a copywriting business (or at least consider doing so). But how do you know which copywriting niches to choose… or which niche would be best for YOU? Today’s article offers three questions for how to find a niche based on YOUR interests, financial targets, and long-term business […]

One of the most common challenges I hear from other creative people is how to stop procrastination. It can be so frustrating, right?! No one likes to get their coffee brewed, their mindset prepped, their workplace settled… and then realize they just spent 30 minutes watching cat videos on YouTube instead of growing their business! […]